Iconic synth producer Moog has been acquired by tremendous conglomerate inMusic, becoming a member of different manufacturers snatched up by the corporate like Alesis, Akai, M-Audio and, effectively, a bunch extra. In a press release, Moog president Joe Richardson says the acquisition overcome “ongoing challenges”, citing international distribution provide chain issues.
To that finish, chip shortages and varied provide chain points have plagued the corporate since early Covid, resulting in stark worth will increase for a few of its flagship devices, as and others. Moog has managed to remain an unbiased model for many years, for the reason that Nineteen Sixties, so that is one thing of a shock for the synthesizer world.
Moog says it’ll nonetheless be creating synthesizers at its Asheville, North Carolina headquarters however makes no point out in regards to the manufacturing course of. To at the present time, lots of the iconic devices beneath the corporate’s umbrella are manufactured within the USA, so we’ll control if that modifications. Alesis, additionally owned by inMusic, designs its merchandise in America however manufactures them in China.
There’s additionally the concept of name cross-pollination. Within the announcement letter, Richardson says the acquisition will enable Moog to “improve the capabilities of inMusic and its unique manufacturers.” Does this recommend a future Moog synth with precise Akai MPC pads or a budget-friendly Alesis synthesizer that takes benefit of Moog’s audio-shaping experience? We will see. Within the meantime, Moog simply with a Mannequin D-inspired net app and lately launched the Moog One, its most formidable (and costly) instrument ever.
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