Disney+ is elevating costs and cracking down on account sharing

Again in Could, Disney CEO Bob Iger introduced that the corporate’s streaming service can be getting a value hike later within the 12 months. Now, we all know when: throughout Disney’s quarterly earnings name, Iger introduced that the ad-free Disney+ premium tier can be raised to $13.99 on October 12. It is the streaming service’s second $3 value improve within the final 12 months — the present $10.99 subscription value was set in December. Hulu’s ad-free plan can be getting the $3 bump, elevating it to $17.99/month for a standalone subscription.

It is a massive value improve, however Disney is providing some aid for patrons who’re keen to bundle the companies. A brand new Duo Premium subscription that bundles each ad-free tiers of Disney+ and Hulu will likely be accessible for $19.99. Disney additionally introduced that beginning in November, the $8 ad-supported tier it launched within the US final 12 months will likely be made accessible in Europe and Canada.

Iger additionally warned that Disney can be pushing again towards account sharing quickly, stating that the corporate is “actively exploring methods to deal with account sharing and the most effective choices for paying subscribers to share their accounts with family and friends.” The corporate expects to start out implementing these new insurance policies someday in 2024. 

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Supply: Engadget